Why I’ve Lost The May the 4th Spirit: A Commentary
In case you’re wondering why you’ll never heard me utter the words “May the 4th.” It’ll never happen. Don’t hold your breath waiting. I reject this day. I’ll see you in a few weeks for TRUE Star Wars Day(s).
The first time I’d ever heard of “May the Fourth” was 12 years ago. Several co-workers who knew I was a Star Wars fan ambushed my desk and said, “Do you know what day it is?”
“May the 4th be with you!” they chorused. Sure I had fun co-workers but I still wonder how the heck I was the last to know about the significance of May 4. In any case, I gamely continued along with this made-up internet holiday for the next several years. It was an excuse to wear Star Wars t-shirts or jewelry or whatever I had and take advantage of some promotional deals. It has become a huge marketing tool and it seems like even people who mostly don’t care about Star Wars or know much about it feel some sort of compulsion to participate.
Now my answer to “May the 4th” is, “Bah…
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